. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
From Competitors to Great Friends Competition is a temptation I can’t resist. I’m driven by an overwhelming desire to win. That’s why I choose my battles carefully, only entering those where I sense a chance of victory. I have to admit, I’m [...]
I blinked. Usually, it takes barely a tenth of a second to blink; at most, five milliseconds more. And that’s how it goes: in the fraction of a second it takes to blink, more than 650 days have passed since the last [...]
Hello, everyone! It’s been ages since we’ve connected here on the blog. I can barely remember where the tilde or the em dash is on the keyboard. It’s so easy to let good habits, healthy eating, or work-life balance slip away. In [...]
In October 2019 I listened to a chat led by an influential professor at the IE Madrid Business School – Dr Teresa Martin Retortillo. Her talk posed a powerful idea: purposeful transformation. I was listening to it alongside members of the G50, [...]
I’m writing this as I listen to Don’t Call by Desire – it’s on a Spotify playlist made by my dear friend Charlie Ranalli called Retro 80s. There’s a bottle of Glenlivet and a Cuban cigar by my side, and I’m looking [...]
A short line in between words is known as a ‘hyphen’ in English, while in Spanish it’s referred to as a ‘guion’. It comes in varying lengths, including -, –, — and a few more, as I understand it. In the language [...]
