. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
If you master Flash, program, know Java, CQ5 or HTML5, if you have the conditions, experience, English and geek quality in all its dimension, we are looking for you at Bosz Digital. This coming Saturday, from 10 AM to 2 PM, we [...]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
I have not been able to decide. I am fascinated by the first light of day and I love the sky when the sun goes down. Which one do you like the most? Which is your most memorable sunrise? And which sunset? [...]
