All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Todos los lunes 7:15 PM. ArteCine Lindora. Entrada libre. Invitación abierta. Video Charlas en Inglés. Pensadas y diseñadas para gente que no gusta de la iglesia. Listen and Learn: 7, 14 y 21 de Junio próximos. What and who you listen to [...]
I have many days of being with less free time than I like to have. It has been so little that I have needed to write and share on my blog, a space that I opened years ago and that I have [...]
Six young advertisers will represent the country in Cannes They will participate in a world advertising contest that gathers more than 50 countries. Contest consists of mounting a complete campaign in less than 50 hours Rating: 0 votes Irene Rodríguez S. irodriguez@nacion. [...]
We went down from 56 to 47 entries in Cannes this year, although the number of agencies participating only went from 7 to 6. At the same time, I believe that even though we have fewer pieces participating for Costa Rica, the [...]
Seis Mil Colores by our client Protecto is the case with which we will be participating in Cannes 2010. While in the other festivals we have entered a good number of pieces, in the largest and most important festival in the world [...]
Recently, I tried–really tried–to buy a book for my book club. I went online and ordered The Alchemist, by Paulo Coelho. Then, a week later, I had a free moment at work, and I thought, Oh, I should order that book club [...]
