All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
With excellent possibilities of Lions for Costa Rica, JWT and DDB managed to advance with their best work to the short list in their categories, so that two of the eight Costa Rican agencies participating continue with options to bring statuettes back [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
As we celebrate another anniversary of Tribu, I would like to share with you one of the classics of our trajectory: Johnny’s Vaquerito. Creativity by Hernán Ortega, production by El Hangar (Direction by Antonio Yglesias and Direction of Photography by Mario Cardona [...]
In ASCAP we have made a commitment: to boost the creative advertising product in our partner agencies, and move from the “I” to the “we” to accelerate the transformation process. For this reason, we have hired Brother and its SuperWeekend School, which [...]
You have to watch this commercial! And enjoy it. It’s so creative, daring and different, that it even looks like a fake (…just kidding). The agency is Santo from Buenos Aires, filmed in South Africa, produced by Stink from London and musicalized [...]
Welcome Sundancers. Also the YouTubers. Of course bloggers. All welcome. Don’t miss it. The more you see, the more you have to create.
