I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour [...]
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this [...]
Life is a journey and not just a trip. In this message from Louis Vuitton, the essence of a legendary brand is protected and strengthened with a message that touches intimate fibers and touches deep down. Countless journeys. Countless emotions. More than [...]
In recent months we went from Johnny Araya as absolute favorite in any bet, to a resounding victory in the Liberationist convention of Laura Chinchilla, for reasons that can only be added to the pot with speculations, hypotheses, estimates, theories and opinions. [...]
Barack Obama’s leadership grows by the minute, as he speaks to the world and in his sleep as well. The President of the United States inspires and excites with his courage, his global approach, his elegance and superior purpose. With the most [...]
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
Yesterday we met Patrick Henry Hughes and his dad. When you meet limitations like that live and in full color, a little me jumps on your shoulder and yells at me: Do you realize? Do you see all you’ve got? Stop whining, [...]
