All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A couple of hours ago concluded a new experiment with Gorileo TV, in an interview between Laura Chinchilla and Rogelio Umaña from Tribu and through the Internet, the most democratic existing audiovisual communication channel. In an open space, with practically no production [...]
Standing up and walking is a miracle in itself. Opening our eyes and seeing is a gift of life that we cannot fail to appreciate, as the stories of people like Aimee Mullins remind us of the real obstacles some face, and [...]
What can we expect from the next festival in Cannes for Costa Rica? Perhaps as much as we can expect from a National Soccer Team in a World Cup, or perhaps as much as we have seen from a Costa Rican swimming [...]
When I worked as an announcer (beep) in Noticias Monumental, many years ago I used to send a beep from my Casio to send a signal through the microphone. Everything (beep) had a very nice meaning and I did it with illusion, [...]
The neglect in which I have had my blog, the tweets and even the kilometers on the streets have a simple explanation: I’ve been very busy! However, before a complaint with a tug of the ear today, I’m typing again in this [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
