All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
My body takes me from a to b, although the route is in my mind. I love running. And even more so in company.
Tonight we gathered a group of twitters in Tribu, invited by Rogelio Umaña and his fascinating idea: gorileo.tv. Thus, with a live audio and video webcast, hundreds of people entered the address www.gorileo.tv or www.seetheworlddigital.com and enjoyed a pleasant, entertaining and fine [...]
The OpenHouse Project presenta el próximo lunes santo 6 de abril, Dealing with Doubt, 7:15 PM. Artecine Lindora, entrada libre. “Since we all experience doubt at some point in our lives, we need to learn how God wants us to deal with [...]
The process to select the pairs that will participate for a Film and a Print slot in the next great Cannes Lions festival in France has begun. With many difficulties and without enough money yet, from ASCAP we decided to move forward [...]
One of the country’s pioneer twitterers, blogger, pianist, planner, creative, violinist, friend and publicist, among many other qualities, Rogelio Umaña, will be conducting an experiment next Friday at 8 PM. This is his comment in his recent blog post: GorileoTV is a [...]
In the 25th anniversary edition of Archive, one of the most prestigious design and advertising magazines in the world, page 75, two pieces by Salat, for our client Dipo, are published. First of all, warm congratulations to the entire team at Tribu [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
