All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A everyone at Clandestina, best wishes for a successful weekend. Costa Rica needs more weekends like this one. like this one. See you tomorrow!
With the recently published cases of Imperial Silver and the Harricks Eater, reported in Christian Cambronero’s excellent blog, Fusil de Chispas, some pepper returns to our Costa Rican advertising micro patio, especially seasoned by the naivety of many comments from those who [...]
Today I received an email from a blog reader who did me the favor of directing me to the Modernista site, as he thought it was an excellent idea for this site, in combination with those of Tribu and its affiliates. Thank [...]
This is a sense of timing, and understanding that if we are going to say something out there, we better do it by adding a direct, effective, inspiring and refreshing contribution. This is what Itziar Elizalde adds in expansion.com: Coca-Cola Spain has [...]
Here is a direct copy paste of a video and text I found on YouTube that is worth the 4 minutes and a bit it lasts. New Realism Economic conditions will profoundly affect our cultural context moving forward. As our creative content [...]
Del Campo Nazca Saatchi Saatchi has a bold and brave proposal to compete with the gigantic production budgets that come to Cannes in the beer category. I’m excited about this campaign and believe it will do very well at the big festival [...]
Painter of Eye-Mo, an idea of Tribu for Glaxo-SmithKline and its product Eye-MO. Creative: Mario Calvo, what a great memory, and to you, Marito, a hug and the honor you deserve for a first-world, innovative and daring idea. This is creativity in [...]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
USE THE POWER OF TRUST. Forget completely the idea that it is your turn to approve or reject, that this position is a big mistake. If you are going to value ideas, you have to be clear that all have potential, all [...]
