All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Surpass 2008!
This commercial is going to grow and grow and grow, because it’s preceded by a gorilla and because there’s more to it than meets the eye the first time around. Besides, how soon will we all be putting our eyebrows to the [...]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
After Costa Rica won the 2008 Caribbean as the most creative country of the festival in Panama, many agencies opted not to participate this year in response to last year’s poor organization and awarding of prizes. More than 15 people from Tribu [...]
This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV (or facebook). If you are looking for [...]
If you want to present as successfully as Steve Jobs did, you need two things. The first is to present extraordinary products, and the second is to follow the advice that I received in my e-mail. Here I copy them for you. [...]
With much emotion and great affection for José María Figueres, former president of Costa Rica, I just finished living the interview that Ignacio Santos of Teletica did with him from his apartment in Madrid. If you haven’t seen it, I recommend you [...]
In a month in which I have no intention of writing about advertising, festivals or competitions, although I do write about celebrations, festivities, family, friends and fun, I would like to tell you that some time ago I discovered three letters that [...]
With the simplicity and elegance that we prefer, this year we have two soldiers at the entrance of Tribu in Bethlehem. Christmas is here and it is time to give thanks, to celebrate and remember its true meaning. All we need is [...]
“Don’t try to stand out in the crowd. Rather avoid them altogether,” says gapinvoid today in its image of the day. The recipe is used by some who, without realizing it in time, become codependent to isolation. The message goes on to [...]
