All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
At the end of a careful selection process, Comunidad has chosen the two representatives for Costa Rica to the Young Marketers Competition at the next Cannes Lions International Festival of Creativity. The winners are Melissa Quirós from FIFCO and Geoconda Fernández from [...]
The Royal Academy Dictionary does not recognize the word serendipity. Fortunately today there is a free encyclopedia called Wikipedia where it is defined as follows: A serendipity is a fortunate and unexpected discovery or find that occurs when you are looking for [...]
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south [...]
I’m convinced that magic happens outside of comfort zones. That’s all. Or is there more to say? Maybe there is. For those who prefer a little more development, someone would have to recommend some expert, as I am not one of them. [...]
2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
A couple of years ago I bought on iTunes a full-length movie with a single theme: Helvetica. (In the video, prologue of the movie) I’ve watched it a couple of times and I enjoy it enormously, because between loving it and loving [...]
Today The Openhouse Project presented the third video talk of It’s Personal, a series that reminds us how personal it is to achieve a relationship with God. In this video that I include here is the most important fragment for you to [...]
With less than two weeks until my next marathon, these videos are a marvel for motivation as I write with a cold and torn to shreds from an extremely untimely flu. The variables for a marathon, as for almost everything in life, [...]
When you count the years in decades and one or two are no longer enough, it is time to recognize the ball or pineapple, whatever you want to call it, but clearly the amount of time that has accumulated as in my [...]
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation [...]
Hold a focus group.
