All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
At the end of a careful selection process, Comunidad has chosen the two representatives for Costa Rica to the Young Marketers Competition at the next Cannes Lions International Festival of Creativity. The winners are Melissa Quirós from FIFCO and Geoconda Fernández from [...]
The Royal Academy Dictionary does not recognize the word serendipity. Fortunately today there is a free encyclopedia called Wikipedia where it is defined as follows: A serendipity is a fortunate and unexpected discovery or find that occurs when you are looking for [...]
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south [...]
I’m convinced that magic happens outside of comfort zones. That’s all. Or is there more to say? Maybe there is. For those who prefer a little more development, someone would have to recommend some expert, as I am not one of them. [...]
2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo. I imagine it is possible to reinvent Costa Rica and raise it to the [...]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
