I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before. When I joined [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
