I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before. When I joined [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
When Armando Vargas found out that I had returned from the country, after 5 years at McCann-Erickson Mexico, he immediately sought me out and hired me as a consultant for twenty-five thousand colones per month, which, as little as it may sound, [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
