I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before. When I joined [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
“What do you have in your hands?” he asks us at the end of the message Rick Warren, and immediately adds, “talent, background, education, freedom, connections, opportunities, wealth, ideas, creativity.” And yes, it sure hasn’t been for us. In an adaptation of [...]
Volcán Awards to the region’s advertising Tribu DDB was awarded as the best advertising agency of the year. It also won awards for best radio campaign and best illustration. Virtual Pilgrimage’, by Jotabequ Grey agency, was the best interactive work. Rating: 2 [...]
This seeking a relationship with God is much simpler than it sounds, especially if we seek Him for a relationship rather than a religion. After all, Jesus’ invitation to Matthew was summed up in one word: “Follow me”. In the following [...]
NEWS –> Festival – Costa Rica Jotabequ Grey, the Church and Tribu DDB, the big winners of Volcán 2010 (01/03/10). In its first expanded edition, the Volcán festival recognized the best advertising creativity in Central America, Guatemala, Honduras, El Salvador, Nicaragua, Panama [...]
Today we could repeat in Tribu enough awards to be Agency of the Year in the Volcán Festival for the second consecutive year. We doubled in finalists to our closest competitor in this contest, jotabeqú, and a little more to Ogilvy, so [...]
Raising the creativity of advertising agencies and commercial communication companies requires a clear understanding of the forces that can improve our competitiveness, so hopefully some key players in the market who are visibly unaware of them will read these paragraphs. And I [...]
