I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
Today is a holiday in Costa Rica and because of this, we are not working. As a consequence, in this blog… neither am I.
A few days ago a simple question was asked: who in the world is Jorge Oller? And of course, the answer is not easy. Compared to Nelson Mandela, no one; compared to George W. Bush, better. However, I ask: and why compared [...]
Richard St. John compiles in this 3 minutes and 40 seconds video, the result of seven years of research among successful TEDsters to learn how to succeed in life. Don’t miss it.
How many more examples do we need to understand it? In this blog alone it would be hard to count the examples of music as the main emotional connector. Del Campo’s Summer Theme, Nike’s I feel pretty and Suda el Jamón, the [...]
