I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
A Fuego Lento had in November 7,346 page views from 1,147 different servers, as well as bytes transferred that reached 1,018 MBs. Three record figures for this interesting experiment of communication and connection between us. It never ceases to amaze me.
While on our side of the world, Afros, disco music and mirror balls made young people dream, on the other side of the Atlantic some only dreamed of the freedom of being able to say what they thought, sculpt what they felt [...]
If you haven’t seen this video yet, dedicate 3 minutes to it. It is an excellent example of what not to do… and yet we often do. It explains Apple’s success by itself, with its elegant way of mixing in its design, [...]
When the founders of YouTube, Steve Chen, Chad Hurley and Jawed Karim started their project, they could not have imagined the revolution that was taking off with their simple idea: to make it easier for people to share videos and do it [...]
