2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
In the voice of Bono and his U2, this is a song of deep meaning. There are those who start, those who return and those who keep searching. No matter where we are or what the starting point is today, perhaps the [...]
The volcanoes of Guatemala are imposing, spectacular and unmistakable, as has been BBDO in this country, led by Ernesto Villa and Victor Garcia. Their agency has been four years in a row the agency of the year in Antigüa, their creative product [...]
It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at [...]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
The greatest contradiction of the document is that it has no advertising, despite the fact that its protagonists gravitate or have gravitated for many years around advertising. Regarding the document, Suárez says that “we don’t care much about the visual, this magazine [...]
I met Carlos Suarez about 5 years ago in Cannes. Editor of Brands magazine in the Dominican Republic, he is an Argentinean with a Venezuelan soul and creative passion as if he were an advertiser. Controversial, provocative and incisive, Carlos came to [...]
In Incae we would say in one word that is the answer to every opinion or solution: it depends! With the theory of relativity explained by Einstein for all other mortals, when you sit with a beautiful girl for two hours, it [...]
FILM, FILM CRAFT AND TITANIUM AND INTEGRATED LIONS WINNERS ANNOUNCED UK WINS FIRST FILM CRAFT GRAND PRIX USA WINS FILM GRAND PRIX, INTEGRATED GRAND PRIX AND TITANIUM GRAND PRIX Cannes, 27 June 2010 – Yesterday, the final night of the Cannes Lions [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
