2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
Today will be chosen the 25 pairs of advertising creatives who will compete for the national Young Lions, and the grand prize of a trip to Cannes next June with tickets and lodging expenses covered. There they will compete with the other [...]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
With Golds for Publimark Lowe and Ogilvy, Silvers for Garnier BBDO, JWT and DDB, as well as a Bronze for Tribu Saatchi Saatchi, we closed our country’s participation in FIAP in a great way and exceeding expectations. Yesterday I felt a bit [...]
I am very happy to receive the news of silver medals for Garnier BBDO and JWT Costa Rica at the Fiap, which brings the total to three statuettes for Costa Rica, adding the Bronze confirmed yesterday for Tribu in radio. That said, [...]
