2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it [...]
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
I have nothing to add to what we all already know about the year that started 12 days ago. In Costa Rica it even came with an earthquake, death and destruction, so it entered with force, forcing us to take it seriously. [...]
Wide Awake is a presentation by Erwin McManus and his organization Awaken. His book, Wide Awake, has been on sale since mid-2008. It makes a lot of sense. .
The OpenHouse Project presented at ArteCine Lindora its first series of videotalks by Andy Stanley called Simple. On January 19 the project will continue with the Text series, on Mondays at 7:15 PM at the same movie theater located at the back [...]
