I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
Pay attention to them: they are the ones who have all the authority to say NO, and almost none to say YES. Do you know any of them? Are you one of them? Do you have any ideas to help them? We [...]
Painter of Eye-Mo, an idea of Tribu for Glaxo-SmithKline and its product Eye-MO. Creative: Mario Calvo, what a great memory, and to you, Marito, a hug and the honor you deserve for a first-world, innovative and daring idea. This is creativity in [...]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
