I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
It is noteworthy that in this commercial aimed at the large American market, the casting is definitely Latino. Also, the musical way with which it tries to connect emotionally and a simple story told in a pleasant way, focused on connecting with [...]
Hans Rosling was an exchange student in India when he discovered that Asia had all the capabilities to claim its place as the world’s dominant economic force. At TEDIndia, he charted economic growth since 1858 and predicted the exact date when India [...]
From our new friends at DM9 DDB Brasil, who edited this video… for you!
Dr. Roberto Sasso will be hitting a bases loaded home run today with the stadium full to the last chair, as he launched the idea, sustained it and it finally materializes at the Children’s Museum, under license and authorization of TED in [...]
ADLATINA. March 18, 2010 COSTA RICA: TRIBU DDB WAS AGENCY OF THE YEAR AT THE VOLCANO FESTIVAL “Stimulating competitiveness in our markets is essential to win abroad”. The president of Tribu DDB Costa Rica reflected on the reality of regional creativity, with [...]
I find very valuable the discussion that Zunga once again ignites with his opinion, pepper and clarity, and that deserves specific attention and not only as an additional comment. Let’s see the comment he added to my Open Message to Teletica, with [...]
Today I want to send a protest to the friends of Teletica Channel 7, and so that there is no doubt about the intention of my story, I do it in my blog and even a positive proposal. After all, it is [...]
