All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
In October 2010 I accepted an invitation from Google to attend a meeting in Scottsdale, Arizona. Its name intrigued me from the first moment and then completely captivated me: Zeitgeist. On YouTube I found a summary of that experience, which in some [...]
In November 2009 a lifelong dream came true, when I was able to see and photograph the great Mount Everest from a distance. I did so from the Kalapatar, which although it reaches an elevation of 5,550 meters in elevation, in the [...]
On Incae ‘s last visit to Tribu DDB, who rightfully become a tribe for life, at the close of the activity I was asked, “Did you know that there is another Tribu Group?”, and of course my answer was negative amidst immediate [...]
The country would be different if instead of a parliament we had an ombudsman(I heard this from Otto Peraza a few years ago). If we were given two ears that listen and a mouth that speaks, wouldn’t that be a clear and [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
In this month of April, A Fuego Lento will surpass 100,000 page views, without controversy, without hosting anonymously or opening space for the circus that some sectors like so much. This month’s number, of course, is far from the 350,000 page views [...]
The Young Lions 2009 in Costa Rica is made possible thanks to Leo Burnett, Grafos, Jotabeqú, Ogilvy, Publimark, HWP and Tribu, as they were the agencies that decided to make an extraordinary and totally voluntary contribution, aware of their value and contribution [...]
The two contests that will result in the selection of the two winning teams to represent Costa Rica in Cannes are currently underway. With an active participation of the renewed Creative Circle of Costa Rica as responsible for the judging of the [...]
