All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From its beginnings, Clandestina has started with emotion, joy, illusion and a lot of love, which at the end of the day, is the key ingredient to eliminate fear. Indifferent to critics and detractors, focused on her mission, dreaming big and doing [...]
In the public document included in this note, you will find the pieces that will be competing for Costa Rica in Cannes. The agencies betting with their entries are jotabeqú/Grey, Garnier BBDO, JWT and Tribu Saatchi Saatchi. They are just a few [...]
Yesterday I received from Cannes the final report with the entries by country, where I am pleased to see that we went from 13 entries in 2007 to a total of 23 in 2008, almost doubling the number of entries. This percentage [...]
INTRODUCTION: The following note was published in the blog at the time, and remains so in the records of this blog. However, due to the importance of the case, it is necessary to clarify beforehand that JWT presented its version, documents and [...]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
