I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a [...]
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going [...]
“I’m addicted to collecting steps before dawn. To seeing places I never knew existed. Running to the moon and back. Being a rabbit to the neighborhood dogs. Obey the voice in my head. To let the music take me when I can’t [...]
Me too. We all want to be recognized. I am no exception. Neither are you. And for this reason, perhaps, I’m already thinking of turning up the volume on everything in me. Today, because it’s a Wednesday like any other, instead of [...]
To Fabio Fernandes and all his team at f Nazca Saatchi Saatchi, congratulations for this magnificent idea, surprising production that “seems low cost”, daring musicalization and confidence in a powerful proposal. Undoubtedly, this TV Grand Prix at the Wave Festival in Rio [...]
“Cannes is a quest for the world’s best creativity”. Craig Davis, Chief Creative Officer, Worldwide, JWT” The industry’s leading figures will gather in Cannes this June to discuss the hottest topics occupying the minds of creative professionals around the globe.
Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an [...]
Today’s winners in the Volcán organized by ASCAP will receive their statuettes as a result of the voting of 27 jurors from all over Ibero-America. It is the largest participation in the history of a Volcano, and for this reason, it is [...]
Two lion hunters, with golds and silvers in their collection of international awards, gave us two close, intimate and inspiring talks, focused on their ideas to win and their proposals to the country to move forward. First up was Rodolfo Borrell, General [...]
ASCAP, the Costa Rican association of advertising agencies, will present today a new Pellizco and tomorrow another night of Volcanoes. The first in Uveritas and the second in the Main Hall of the Herradura Hotel, to ratify the commitment of the association [...]
Next Thursday night, this and many other questions will be cleared to be part of our history. There were 31 jurors invited to evaluate all the material entered and of which 27 in total responded in full. The process towards next Thursday [...]
