I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The country would be different if instead of a parliament we had an ombudsman(I heard this from Otto Peraza a few years ago). If we were given two ears that listen and a mouth that speaks, wouldn’t that be a clear and [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
For years I thought I would die young. A few days ago I became aware of the fact that once again I have been wrong. However, as a Nike commercial from years ago says, I may have gray hair and wrinkles but [...]
Year after year and for many years, Del Campo Saatchi Saatchi has surprised us with their ideas, and when it seemed that they could not beat the last one, they come up with an even better one. With “Almost Identical” they already [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. Encapsulated in this [...]
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there [...]
Scary scary scary scary. As much in life, the music of this song provokes in me a different emotion from the one generated by its lyrics. Fear is the house where no one goes, it is the lever that turns off life, [...]
In the month of May, A Fuego Lento reached 246,310 page views from 19,842 different servers, transferring a total of 12,561.3 MBs and 237,523 HTML requests. What does this data mean? A lot of visits. Undoubtedly, the Young Lions and the Nelka [...]
From its beginnings, Clandestina has started with emotion, joy, illusion and a lot of love, which at the end of the day, is the key ingredient to eliminate fear. Indifferent to critics and detractors, focused on her mission, dreaming big and doing [...]
In the public document included in this note, you will find the pieces that will be competing for Costa Rica in Cannes. The agencies betting with their entries are jotabeqú/Grey, Garnier BBDO, JWT and Tribu Saatchi Saatchi. They are just a few [...]
Yesterday I received from Cannes the final report with the entries by country, where I am pleased to see that we went from 13 entries in 2007 to a total of 23 in 2008, almost doubling the number of entries. This percentage [...]
INTRODUCTION: The following note was published in the blog at the time, and remains so in the records of this blog. However, due to the importance of the case, it is necessary to clarify beforehand that JWT presented its version, documents and [...]
