I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Attached is a document that I just received from Cannes, with valuable information for the Young Lions competing to represent Costa Rica next June. Click on the attachment and go straight to your computer.
There are irresistible experiences that not only make you want to repeat them, but also make thousands of people line up to experience them. From stores to restaurants, from churches to amusement parks. No matter the business, a well-designed experience becomes an [...]
The Break Up by geertdesager I would love to take this scene as a starting point for an opendiscussion withthe world’s customers. open discussion with the customers of the world. The consumer has changed and yet, possibly not the advertisers. At agencies [...]
At 220 volts and with great joy, creative and graphic directors from ASCAP’s partner agencies chose 17 pairs to participate in the Young Lions for two tickets to Cannes and the opportunity to compete there. They carried out the task of choosing [...]
Agencia Datsun has reiterated its commitment to promote young creatives in the country, with the 4th Nissan Creativity Contest. And the truth is, I think it’s sensational, because let’s be clear: they don’t need to do it, and yet, they promote it [...]
And he is seated at the right hand of the Father, playing ball. This is the origin of the great advertising campaign that gave rise to the power point (Good Publicity ppt) that has reached more than one of you in a [...]
That’s right. Today we are halfway through the month and blog visits are already exceeding 2,000 page views per day. At this rate, this experiment could be achieving 40, 50 or even 60,000 hits for the month, which seems to me aggressively [...]
A little over a week ago we had the visit in Tribu of the entire generation that is about to graduate as Masters in Business Administration from INCAE, objectively, the best business school in Latin America, a condition endorsed by several leading [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
