. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Even though I’m holding it in my hands, I still can’t quite believe it: that so many years of work and learning have taken shape as a physical book. And the result couldn’t make me prouder—a beautiful edition, with its own cover, [...]
I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective [...]
All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and [...]
Just a few weeks ago, I had the chance to take part in a profoundly transformative experience as a mentor at Unreasonable Impact UK & Europe 2025—a gathering of professionals and visionaries organized by the Unreasonable Group and sponsored by Barclays. It [...]
Transcendental memories. Certain experiences in life leave an indelible mark on us in unexpected ways. Some even expand our understanding of the world and ourselves. My recent journey to India, from which I have just returned, was one such transformative experience. During [...]
The return home and the emotion that lasts Returning to Santa Ana after a weekend like the one I just had is anything but a return to routine. Instead, it is a journey home filled with emotion, gratitude, and vivid memories that [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
