All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
In these first days of the month of January of the year two thousand and eight, the breezes are opportune to refresh the spirit and resolutions, to send you good wishes and share good news. At the beginning of this new year, [...]
“I was of the opinion that what is past is past. And that everything that is not there today, should be buried next to our memories. …Everything is illuminated in the light of the past. It is always beside us, inside us, [...]
If you don’t like something, say so. If you have a contribution, say so. If you find me in error, wrong or stupid, say so. And if you think it’s okay, whatever you want to say, you can say it here in [...]
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer [...]
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, [...]
