. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
First I admired and bought his design, and then I discovered the character behind it: Philippe Starck, the most prolific and world famous designer alive today. Then I learned about the hotels he has designed, bought his books and read his ideas. [...]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
Aishwarya Rai, 34, is the most important figure in the billion-dollar Indian film industry, as well as the face of L’Oréal among other brands. Aishwarya, Miss India and Miss World in 1994, now projects a different world through the influence of the [...]
I am making a copy paste of the list of winners of the Volcan 2007, sent by Lilliana Gonzalez of Ascap early this morning to all the media. WINNERS OF THE CREATIVE ADVERTISING FESTIVAL VOLCAN 2007 AUDIOVISUAL TECHNIQUES CATEGORY DIRECTION CATEGORY Production [...]
Good morning! How are you? Are you still smiling? How are you? If there is one thing I would love about this blogging experience, it would be the participation of those who read it. It would be great to establish the dialogue [...]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
