All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Two lion hunters, with golds and silvers in their collection of international awards, gave us two close, intimate and inspiring talks, focused on their ideas to win and their proposals to the country to move forward. First up was Rodolfo Borrell, General [...]
ASCAP, the Costa Rican association of advertising agencies, will present today a new Pellizco and tomorrow another night of Volcanoes. The first in Uveritas and the second in the Main Hall of the Herradura Hotel, to ratify the commitment of the association [...]
Next Thursday night, this and many other questions will be cleared to be part of our history. There were 31 jurors invited to evaluate all the material entered and of which 27 in total responded in full. The process towards next Thursday [...]
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like [...]
From Viña Escazú comes a musical group dedicated to connect people with God. Next Saturday they present their new CD called Dulcemente Quebrantado, with the participation of David Bustamante and his companions. An extraordinary effort with the support of Hans Wust and [...]
As a Marketing Manager, Advertiser, member of the Board of Directors of INPUB, whatever the descriptor or title you want to use, I could not agree more with this paper that you have been developing over time. Those of us who live [...]
After spending all last weekend exercising my position as Prosecutor during the selection of the finalist pieces for the 2006 Volcano, which added to a little more than 30 years as an advertiser, producer and Creative Director, I think I am in [...]
In the Volcano 2006 it seems that ideas, creativity and real campaigns will be mixed with ideas, creativity and fake ideas. It would seem that Volcán 2006 will be a contest of ideas strategically designed for our clients, as well as of [...]
“When I toured the exhibition of graphic art at the Ojo de Iberoamérica, what left me most open-mouthed was the high level of graphic-creative work, what most left me open-mouthed was the high graphic-creative level of the other countries in the region”. [...]
