I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Yesterday I had a day completely devoted to the margin, since I got out of the things to do and focused on opening spaces for the time we all occupy, because we must be clear: relationships happen in the margins. If our [...]
With the intention of going to sleep immediately, I’ll summarize the day in a minute. From the first presentation, click on the photo called “Una argentinada”, there you will find my opinion of the beginning of the talks in this great creative [...]
Santiago Keller and his entire LatinSpots organization kick off their tenth Ojo de Iberoamérica today, with what they anticipate to be their best festival yet. The program is packed with presentations, lectures and exhibitions, so we will have three days for more [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
