I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
The creative advertising world is more than served with the existing festivals. With a revitalized Clio, a sustained Ojo and Fiap, a consolidated San Sebastian, the NY Festivals, London, Dubai, the Drum, etc., etc., etc., etc. and countless local or semi-regional festivals, [...]
Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. Success is succession. [...]
You must visit ASCAP’s new website, www.ascap.cr, as we hope it will become the meeting point for all advertisers, creatives, clients, media and suppliers, students and all those interested in advertising in Costa Rica and its natural region. A special congratulations to [...]
