I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
Attached is a document that I just received from Cannes, with valuable information for the Young Lions competing to represent Costa Rica next June. Click on the attachment and go straight to your computer.
There are irresistible experiences that not only make you want to repeat them, but also make thousands of people line up to experience them. From stores to restaurants, from churches to amusement parks. No matter the business, a well-designed experience becomes an [...]
The Break Up by geertdesager I would love to take this scene as a starting point for an opendiscussion withthe world’s customers. open discussion with the customers of the world. The consumer has changed and yet, possibly not the advertisers. At agencies [...]
