2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
FOLLOW ME, that’s all he told Mateo. He did not ask him to change on the spot, to stop being him, he did not ask him to put on a church face, to sacrifice his life, to become someone else or to [...]
It has been confirmed once again how the Costa Rican Volcanoes are growing, when the country’s main advertising agency reaches a record number of pieces and collections, which anticipates a new and successful award event for commercial creativity. At the close of [...]
There are ideas that become a giant advertising classic the first time they are aired, as it happened with this Bavaria commercial the night it was aired on Channel 7’s Dancing for a Dream. If you haven’t seen it, it’s time to [...]
When it comes to Christmas, there is an approach raised by Rick Warren that is refreshing, holding that it is a time for the purpose of celebration, salvation and reconciliation. And of course, it is a holiday to celebrate the birth of [...]
With everyone’s permission…I was looking to see if this commercial was already on the blog but I didn’t get it…I apologize if it is out there…. In any case, I thought it was very appropriate to share it here for several reasons. [...]
I found this short story in a distant blog, without signature or author, and yet, with a message that you have to read in its entirety! Once upon a time there was a king who said to the wise men of the [...]
A few days ago Kevin Roberts, Global CEO of Saatchi Saatchi, published a note in his blog that I want to share with you, because indeed, we are passionate about chairs that in their design dare and contribute to the experience beyond [...]
The message in this video is incomplete. It is not only to keep advertising and continue to invest, but to do so in a creative, outstanding, engaging, winning way. The video, of course, is eloquent and powerful in reminding us that it’s [...]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
