All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
With only five days to go before the official period for the publication of the pieces that will participate in ASCAP’s VOLCAN in Costa Rica, we can expect that this will be the official week of the cheaters. I have been reluctantly [...]
Last.FM, a sensational world of resources for enjoying music. It takes a while to understand and some patience. However, the prize is a phenomenal resource for socializing around music, just as it makes the Apple store I normally use pale in comparison. [...]
We can already anticipate, a few steps away from finalizing key details, that for next year 2008 we will have a national contest to choose the duo that will travel to CANNES to the Young Creatives Competition, although we still don’t know [...]
“Come, I need you to give meaning to this heart, that finds no rest if not with you” says the chorus of this song that seems to have been inspired by our thirsty hearts, that to be completely open to you, I [...]
With the ASCAP Volcano just around the corner, and September 30 as the deadline to publish the pieces that will participate this year, I am pleased to tell you that we will have more judges than ever before for the next festival. [...]
With SonyEricsson joining Tribu, regional account for 6 countries, as well as the assignment of a huge FEMSA project, as well as the growth of our current clients, a while ago Diego Garcia, Tribu’s General Manager and who leads the agency, came [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
