2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
A thousand thanks to Dirk Stammes for the invitation to this tremendous annual Leo Burnett party in Cannes. Last night we were there, I made a few clicks, we toasted to your health and decided to share some pictures with you… so [...]
Our friends at Del Campo Nazca Saatchi Saatchi have several finalists in Film, so we wish them all the best tomorrow at the awards. My biggest bet is on their Big Brother for Ariel, although the corners also sound strong. [...]
With a smile, even the worst news. These are one of the finalists from Saatchi Saatchi NY, for Procter Gamble and its Crest brand, with excellent chances to win statuettes. Also with Buckley’s, a syrup that seems to have a dreadful [...]
Last February 23 I published in this blog the following note, and perhaps it is appropriate to bring it to the forefront for reflection, because in our town there are many who cannot stand the success of others, and as they can, [...]
