2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
In the United States, as in any country, brand counts more than politicians and analysts are willing to acknowledge. And in this case, in 2008 it will be Hillary Clinton who will win the elections, in my personal opinion, because she is [...]
A few years ago, a book fell into my hands and I did not pay much attention to it, initially. However, it is enough to take its teachings from nature to understand: the light of a sunny day is diluted by the [...]
Sometimes we keep them, sometimes it’s too late… Let it not happen to us. Let’s be careful that with our attitude we don’t want to stop others from showing and sharing them. Video received by mail, I don’t know the origin, but [...]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
Since April 2003, we assumed a strategic commitment to the idea of creating and perpetuating Lovemarks, to focus on emotional branding and the sustainability of our clients’ businesses. . We did so after having made sure to feel it in our hearts [...]
For years I thought I would die young. A few days ago I became aware of the fact that once again I have been wrong. However, as a Nike commercial from years ago says, I may have gray hair and wrinkles but [...]
Year after year and for many years, Del Campo Saatchi Saatchi has surprised us with their ideas, and when it seemed that they could not beat the last one, they come up with an even better one. With “Almost Identical” they already [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. Encapsulated in this [...]
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
