I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
Since April 2003, we assumed a strategic commitment to the idea of creating and perpetuating Lovemarks, to focus on emotional branding and the sustainability of our clients’ businesses. . We did so after having made sure to feel it in our hearts [...]
A few weeks ago I was touring the Tate Modern, to discover an exhibition that connects with the world like few others: GLOBAL_CITIES. . Be sure to visit it on their website, explore it and discover it. Here is a time-lapse of [...]
In the left column there are often photos that deserve a click, because there are short articles related to these images. Click on them, as I have noticed from the blog statistics, that they go unnoticed by most people. So when you [...]
“What do you have in your hands?” he asks us at the end of the message Rick Warren, and immediately adds, “talent, background, education, freedom, connections, opportunities, wealth, ideas, creativity.” And yes, it sure hasn’t been for us. In an adaptation of [...]
Volcán Awards to the region’s advertising Tribu DDB was awarded as the best advertising agency of the year. It also won awards for best radio campaign and best illustration. Virtual Pilgrimage’, by Jotabequ Grey agency, was the best interactive work. Rating: 2 [...]
This seeking a relationship with God is much simpler than it sounds, especially if we seek Him for a relationship rather than a religion. After all, Jesus’ invitation to Matthew was summed up in one word: “Follow me”. In the following [...]
NEWS –> Festival – Costa Rica Jotabequ Grey, the Church and Tribu DDB, the big winners of Volcán 2010 (01/03/10). In its first expanded edition, the Volcán festival recognized the best advertising creativity in Central America, Guatemala, Honduras, El Salvador, Nicaragua, Panama [...]
Today we could repeat in Tribu enough awards to be Agency of the Year in the Volcán Festival for the second consecutive year. We doubled in finalists to our closest competitor in this contest, jotabeqú, and a little more to Ogilvy, so [...]
Raising the creativity of advertising agencies and commercial communication companies requires a clear understanding of the forces that can improve our competitiveness, so hopefully some key players in the market who are visibly unaware of them will read these paragraphs. And I [...]
