All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
No account payable. No account receivable. For a moment I feel like that. And I ask myself: Is it possible to live without a bill to pay? With everything and the credit cards loaded with debts? With forgiveness to ask for and [...]
Imagine in Spanish is a crucial recommendation. Imagine in English, too. The same word and the same meaning, exalted in an unforgettable way by John Lenon and by Yoko as well. “You may say I’m a dreamer. But I’m not the only [...]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
With the dramatic performance and urgency of a sports narrator, statistics guru Hans Rosling uses a new presentation tool, Gapminder, to dispel myths in the development of humanity. It is a sensational talk of scope and depth relevant to understanding the world [...]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]
The video included in this post summarizes the experience of last October 31, where many of us shared the idea of creating an irresistible space and a relevant environment to learn more about God. Designed particularly for people who don’t like churches, [...]
The Ojo de Iberoamérica awarded a brand new regional Gold to “Puppy” by Protecto, reaffirming what many of us thought: in the last Pregonero Darío Lanis, Alejandro Aguilera and Miguel Ángel Barahona excessively punished a winning piece, for sending a message to [...]
Little can be added to a week in which I enjoyed Tribu winning the first Grand Effie in Costa Rica on a Thursday, successfully organizing an Ignite on Saturday at Jazz Café Escazú and then seeing it win a gold on Monday, [...]
What a happy surprise! We entered a case in a category -Non-Profit- and won two Effies: 200% effectiveness. Unexpected! Also very happily received for “Osa en tu piel”, a campaign we built together, one step at a time, with the support, collaboration, [...]
After several years of efforts by ASCAP, the Costa Rican association of advertising agencies and commercial communication companies, the Effie has arrived in Costa Rica. Undoubtedly, it will be to celebrate creativity that delivers tangible, measurable and proven results. Here is a [...]
Most people don’t have a problem with God, but many have a problem with church or religion. Therefore, we want to share a dream, a vision: to create a relevant environment to connect with God and achieve a close relationship with Jesus. [...]
