. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Some time ago in Hong Kong we went to see a David Copperfield show, never imagining that we would be randomly chosen to be part of a group of 13 people who were teleported from the stage to the back of the [...]
Reebok has an on-air campaign that I love, because it simply recommends running at a pace where you can have a conversation. It connects Speed of Chat with their brand, brings running closer to people who don’t run, is elegantly sarcastic about [...]
For your information, in the month of June we surpassed 72 thousand hits on the blog.
For any time of the week, and in particular, for a Sunday like today when a month begins, here I am: Jesús Adrián Romero interprets a song with ideas in the heart, in the spirit, in the soul. May you have the [...]
Maria Sharapova is much more than pretty, as demonstrated in this spectacular Nike commercial, winner of Lions and example of sensational musical application. Maria Sharapova, unlike other pretty girls in world tennis, won her first Grand Slam at 17, and since then, [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
