I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca [...]
Just a simple preview: in 2010 the first Effie will be held in the country, represented and organized by ASCAP. We do not have definite dates yet, but we anticipate that it will be in the third quarter of the year. So [...]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour [...]
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this [...]
Life is a journey and not just a trip. In this message from Louis Vuitton, the essence of a legendary brand is protected and strengthened with a message that touches intimate fibers and touches deep down. Countless journeys. Countless emotions. More than [...]
In recent months we went from Johnny Araya as absolute favorite in any bet, to a resounding victory in the Liberationist convention of Laura Chinchilla, for reasons that can only be added to the pot with speculations, hypotheses, estimates, theories and opinions. [...]
