All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca [...]
Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming. I add one more excerpt, in which Gore clearly inspires us to take action and be [...]
Meet Diego Garcia, new General Manager at Tribu, who has arrived making his mark from day one, thinking with his heart and acting focused on establishing a long-term relationship with everyone in the company, with our customers, media, suppliers and friends. Let [...]
This is how Bill Clinton describes the world we live in, in his acceptance speech for the 2007 TED Prize, and adds that it is up to us civilians to propose and actually change the conditions we live in today in order [...]
One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed [...]
Paula Guevara and Carlos Jimenez will be in Cannes for the next Festival, which starts on June 17, and will participate in the Young Creatives Film Competition, which awards the winning duo from 20 of the same number of countries. This competition, [...]
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a [...]
Don’t miss this 17-minute presentation by Al Gore at TED. The truth is inconvenient, heavy and uncomfortable. It is imperative that every human being take concrete action: balance their emissions and become “carbon neutral”.
