All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
Christian Fuentes and Noé Arias in Cyber, Mariana Morera and José Pablo Bolaños in Graphics, Paola Fatjó and Rebeca Barzuna in Clients, are the duos chosen to go to Cannes and compete in the Young Lions. We expect a lot from their [...]
Some studies have shown that products found by people on Pinterest are more likely to be purchased than on other social networks. Why is that? I find Pinterest fascinating, it invites me to explore much more than Facebook and has brought me [...]
Last year we had 61 entries in Cannes from 9 different agencies. In 2012, will we reach 100? The deadline has been extended and there is still some time left to enter the top creative competition on the planet. In Costa Rica [...]
Eiza has released her new solo with a tremendous video that I am fascinated to share with you, I love it! and I have no doubt that you too will be hooked by her music, her talent and her energy. When we [...]
It’s worth taking some time on YouTube to enjoy the best in Latin American Film. Here I upload “Padres en slip” by Del Campo. Of all the winners, although some pieces have already played, most of them have their GPS pointed towards [...]
In the midst of an impeccable organization, typical of the most correct hosts, the Wave Festival has left me with a positive balance. This year there were about 1,800 entries, an amount that is not surprising if you compare it to Antigua. [...]
