All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
That’s right. Today we are halfway through the month and blog visits are already exceeding 2,000 page views per day. At this rate, this experiment could be achieving 40, 50 or even 60,000 hits for the month, which seems to me aggressively [...]
A little over a week ago we had the visit in Tribu of the entire generation that is about to graduate as Masters in Business Administration from INCAE, objectively, the best business school in Latin America, a condition endorsed by several leading [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Reebok has an on-air campaign that I love, because it simply recommends running at a pace where you can have a conversation. It connects Speed of Chat with their brand, brings running closer to people who don’t run, is elegantly sarcastic about [...]
For your information, in the month of June we surpassed 72 thousand hits on the blog.
For any time of the week, and in particular, for a Sunday like today when a month begins, here I am: Jesús Adrián Romero interprets a song with ideas in the heart, in the spirit, in the soul. May you have the [...]
Maria Sharapova is much more than pretty, as demonstrated in this spectacular Nike commercial, winner of Lions and example of sensational musical application. Maria Sharapova, unlike other pretty girls in world tennis, won her first Grand Slam at 17, and since then, [...]
Barrio Bonito is a beautiful idea, with extraordinary ingredients that made it grow into an integrated initiative never seen before in the world. In other words, all we need is a trigger, one that provokes and then, people to make it grow. [...]
