All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
That’s right. Today we are halfway through the month and blog visits are already exceeding 2,000 page views per day. At this rate, this experiment could be achieving 40, 50 or even 60,000 hits for the month, which seems to me aggressively [...]
A little over a week ago we had the visit in Tribu of the entire generation that is about to graduate as Masters in Business Administration from INCAE, objectively, the best business school in Latin America, a condition endorsed by several leading [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
The Cannes Lions International Festival of Creativity has opened an abbreviated festival-within-a-festival program. In a bold step forward, the organization has inserted a festival within the festival, a separate awards ceremony and a specific emphasis on innovation. Data, technology and ideas will [...]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
We have received the welcome news that Ferrán Adrià will be in Costa Rica to detonate innovation and share his secrets in the kitchen. With 1,846 dishes invented during 25 years in the kitchen of elBulli, his legendary restaurant ranked as the [...]
I invite you to get to know Khan Academy. Its mission is to provide free, world-class education to anyone in every corner of the world. For students, teachers and parents alike, Khan has come to deliver an extraordinary solution. It allows you [...]
Perception is reality. Really? Neuroscience observes, measures and analyzes the way our brain works, to remind us that we are complex systems of reasons and emotions, in the simplest possible summary. So, perception is reality? The usual thing is to believe we [...]
Today the Costa Rican National Design Team, grouped together in a natural, informal and spontaneous way, with incalculable talent, heartfelt emotion, visible admiration and genuine spirit of celebration, has rendered a Graphic Tribute to the Sele. Its organizers Marianella Snowball and Noé [...]
