All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Very good idea, will I go in flip-flops, will there be thongs, will the sea be cold?
When I was offered the cover of the first issue of Ego, several years ago, I had no hesitation in refusing the kind offer. The name of the magazine and my unfamiliarity with its new format led me to pass up the [...]
If praying is talking to God, meditating is simply listening to Him. If you want to do it, the Frenchman Erik Satie composed a master key to do it: his Gymnopédies of 1987. To listen to God. Openhouse.
Two years ago at Tribu we edited a magazine. It was called Alma and it was made by all of us at the agency, with the particularly valuable support of Aurelia Dobles, how we enjoyed it! In those days we placed it [...]
Let’s see, you who are so educated or so cultured, what does calamitad mean? Disimolar? Cataputa? Cerdeza or Cuarzo? What does culapso or bacilar refer to? At a gathering of friends and family in Mexico City last night, we enjoyed to tears [...]
A few days ago I was asked several questions about the future of advertising. I suppose that after more than 30 years in it, the journalist had a reasonably good basis for assuming that I would respond with arguments and insight from [...]
In the photo, Phil Thomas, CEO of Cannes welcomes representatives from more than 50 countries to the show. This Monday, the annual meeting of Cannes representatives began early in London, and because of this, I took flights again and came to participate [...]
After 10 years without winning a Pregonero, Tribu Saatchi Saatchi won two and a sum of cards with Honorable Mentions and Special Honorable Mentions that allowed us to leave the Herradura very satisfied and grateful. Personally, I already felt that the Pregonero [...]
Not at all! The next Pregonero is not just another one, as it comes at a crucial stage of Costa Rica’s advertising creativity. Let’s take a look at some factors. Never before has a Pregonero taken place in a country with four [...]
I heard that Volcán has once again broken records with more agencies and pieces registered for its November edition, including agencies from Costa Rica (the absolute majority), as well as the first participations of agencies from Honduras, Nicaragua and Panama. In the [...]
