All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is how Bill Clinton describes the world we live in, in his acceptance speech for the 2007 TED Prize, and adds that it is up to us civilians to propose and actually change the conditions we live in today in order [...]
One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed [...]
Paula Guevara and Carlos Jimenez will be in Cannes for the next Festival, which starts on June 17, and will participate in the Young Creatives Film Competition, which awards the winning duo from 20 of the same number of countries. This competition, [...]
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a [...]
Don’t miss this 17-minute presentation by Al Gore at TED. The truth is inconvenient, heavy and uncomfortable. It is imperative that every human being take concrete action: balance their emissions and become “carbon neutral”.
“I already plan to turn up the volume on all the dreams in me. …you have to grow up and you can’t be a baby anymore. …I want to be like this. Surrendering my life… …for You what is dark, is not [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
In this month of April, A Fuego Lento will surpass 100,000 page views, without controversy, without hosting anonymously or opening space for the circus that some sectors like so much. This month’s number, of course, is far from the 350,000 page views [...]
The Young Lions 2009 in Costa Rica is made possible thanks to Leo Burnett, Grafos, Jotabeqú, Ogilvy, Publimark, HWP and Tribu, as they were the agencies that decided to make an extraordinary and totally voluntary contribution, aware of their value and contribution [...]
The two contests that will result in the selection of the two winning teams to represent Costa Rica in Cannes are currently underway. With an active participation of the renewed Creative Circle of Costa Rica as responsible for the judging of the [...]
