All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu [...]
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
About 3 months ago today I ran my third marathon, among other things, because I like being a long distance runner. One step at a time, a steady pace, good management of your resources, careful planning, ability to overcome frustration and pain, [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
In October 2010 I accepted an invitation from Google to attend a meeting in Scottsdale, Arizona. Its name intrigued me from the first moment and then completely captivated me: Zeitgeist. On YouTube I found a summary of that experience, which in some [...]
In November 2009 a lifelong dream came true, when I was able to see and photograph the great Mount Everest from a distance. I did so from the Kalapatar, which although it reaches an elevation of 5,550 meters in elevation, in the [...]
On Incae ‘s last visit to Tribu DDB, who rightfully become a tribe for life, at the close of the activity I was asked, “Did you know that there is another Tribu Group?”, and of course my answer was negative amidst immediate [...]
