All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when [...]
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In [...]
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu [...]
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del [...]
Billy Collins, former US Poet Laureate and one of America’s best-selling poets, reads his poem “The Best Cigarette” with animation by David Vaio of FAD. Noted for their intelligent humor, accessibility and observations on daily life, Collins’ popular poems come alive further [...]
About 3 months ago today I ran my third marathon, among other things, because I like being a long distance runner. One step at a time, a steady pace, good management of your resources, careful planning, ability to overcome frustration and pain, [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and [...]
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no [...]
Virtual currency is basically a digital medium of exchange. With a business dimension that already reaches half a trillion dollars in the world, we are facing a concept as difficult to understand today as the credit card was 40 years ago. Reynolds, [...]
Attention! The giant Google is today also a creative agency, working live with clients fascinated to see the innovation it proposes. It has reimagined advertising with its Project Re-Brief? Or is it the same chicken and rice with a different recipe? In [...]
