All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With [...]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
Aishwarya Rai, 34, is the most important figure in the billion-dollar Indian film industry, as well as the face of L’Oréal among other brands. Aishwarya, Miss India and Miss World in 1994, now projects a different world through the influence of the [...]
I am making a copy paste of the list of winners of the Volcan 2007, sent by Lilliana Gonzalez of Ascap early this morning to all the media. WINNERS OF THE CREATIVE ADVERTISING FESTIVAL VOLCAN 2007 AUDIOVISUAL TECHNIQUES CATEGORY DIRECTION CATEGORY Production [...]
Good morning! How are you? Are you still smiling? How are you? If there is one thing I would love about this blogging experience, it would be the participation of those who read it. It would be great to establish the dialogue [...]
I am very satisfied with the Volcano that concluded just a few hours ago, as it brought to our community a combination of results that many, like me, did not expect. It is late and tomorrow there will be more time to [...]
Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an [...]
